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Web site marketing is borrowing the mind’s eye view of your customer and painting a picture they can relate to.
They place themselves into the picture you create in their mind and align themselves with you and your product, service, and
business. The customer feels stronger, taller, better, safer, fancier, faster, happier, more content, or thrifty as a result
of aligning themselves with you and your product.
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A web site is a projector to the world and should have web site marketing focusing the lens on the world
stage. Home movie night, an outing at the movie theater, or a business presentation all have the same things in common. They
project a core set of concepts, ideas, or entertainment for a specific audience to receive.
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The positive effects of proper Search Engine Optimization are multi-faceted. Once you are past the small SEO cost, the
benefits are basically free, long lasting, and far reaching in most all major search engines.
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The difference between a movie and your web site marketing is that you do not have a captive audience looking
at your web site. They will not sit through a beginning, middle and end of a web site experience. People have the capacity
to click out of the projecting experience at any point. How many bad movies have you sat through? Plenty. How many bad web
sites have you sat through? You click out of there as fast as possible don't you? Sure, ... who wouldn't? So, does your dot
hold their attention? Does it use web site marketing?
.... Amardeep Ashiyana
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